The American whisky Virginia Black is setting foot tonight in East Africa. Virginia Black is a brand of Hip Hop Star Drake’s Whisky and will be launched tonight in Tanzania at Hyatt Kilimanjaro.
The launch will be attended by Uganda, Kenya and Tanzania industry players and media personalities. In Uganda, top TV personalities and socialites have been treated to a fully paid trip to Tanzania for the launch. Among these include, The Mith, Denzel, Talent Africa CEO Aly Allibhai, Guvnor’s Natasha, Login’s Tina Teise among others.
Virginia Black in East Africa is distributed by Qway and is responsible for this event.
Drake collaborated with Brent Hocking, founder and creator of the multi-award-winning DeLeon Tequila, to create this rich, decadent, smooth Bourbon whiskey that evokes an attitude of glamour, swagger and soul. A personally selected collection of two, three and four-year old bourbons finished with a decadent profile. It was officially launched in June this year.