It was a joyous moment on Wednesday as the maiden Pearl of Africa Fashion awards (PAFA) were launched.
Over a plush press briefing held at Sky Beach Lounge, the event was officially set in motion for the debut edition.
Debby Kagisha, the PAFA spokesperson noted that, unlike other fashion awards, these awards will mainly shine a spotlight on local fashion designers across the country.
“The Pearl Of Africa Fashion Awards are about involving Ugandans and uplifting local talent in the fashion industry.” She stated.
As opposed to other awards on the scene, PAFA winners will walk home with an undisclosed amount of money and an accolade.
This website also understands that interested candidates will battle in in 28 main categories which include Most Fashionable Campusers, Best Fashion Event Host, Best Use of Social Media, Best Graphics Designer, Best Fashion Photography Studio and more.
There are also special regional categories for Best Fashionista, Best Stylist and Best Fashion Designer in East, West, North and South regions.
The awards gala is set for December 2,2017 at Sky Beach Lounge, Namasuba.
Legendary media personality Roger Mugisha has been confirmed as the host of the event.