Coca-Cola Ventures into Energy Drinks with “Power Play”

42
Coca-cola Beverage Africa Uganda, staf memeber, serving Power Play Energy drink to the students during the consumer launch at kamwokya

Coca-cola Beverage Africa Uganda, staf memeber, serving Power Play Energy drink to the students during the consumer launch at kamwokya

On Friday COCA-COLA BEVERAGES AFRICA (CCBA) Uganda unveiled their new energy drink ‘Power Play’ at a consumer launch held at Kira Police Station Playgrounds in Kamwokya.

This saw hundreds of people in the community turn up and get a chance to taste the energy drink while enjoying entertainment from popular artists, comedians and bikers.

In his speech during the launch, CCBA Managing Director Conrad Van Niekerk said “We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trend of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering.

Power play celebrates the Ugandan culture of “Work hard, Play hard”.

A Kamwokya resident enjoying Power Play Energy Drink

Whether it is long hours at work, the hustle on the street, dodging traffic on Boda Boda, studying through the night, dancing and celebrating culture, Power Play is an appropriately refreshing drink. The brand will feature well with extreme sport enthusiasts, and will be a good blend for people excited by speed, high energy, flash and instant thrill.

On his part, the CCBA Commercial Director Patrick Oyuru said “Power Play Energy drink is designed togive consumers the best value for money per volume consumed. Atonly 2,000 UGX for a 400ml pack, consumers will be guaranteed a uniquely deliciousflavor.With its communal, expressive, creative and uplifting style, Power Play Energy Drink will energize, refresh, and stimulate you instantly.”

Power Play is now available at all official Coca-Cola Distributors across the country.

Power Play is represented by an energetic icon bearing the image of a Griffin that shows the winning and play hard attributes. The Griffin is a combination of a lion (King of the jungle) and an eagle (King of the birds) summarising Power Play energy drink impact; Fierce & Gentle, Wild & Tamed for the Mind & Body.

Leave a comment